Friday, 31 October 2008

Brand Me/Weekly image (6)

This week I have been really thinking about myself as a brand, what my values and style is, how I can be benificial to others, what my mission for this year is and my vision for the future.

This is for my Brand Me presentation that was set by Tom Inns. I am finding this to be a very useful exercise as it is really making me consider all aspects of myself including personality.

I sent out a survey to some of my friends and family to get their responses on who they believe I am as a person. This helped me identified key factors in my personality that I don't see, which was useful in compiling the benefit section of my brand. (below is an example of a reply)

How beneficial is Jo to herself and others?

Jo is more beneficial to others as she puts other people first.

How does she relate to other people and what mak
es her attractive enough for other people to want to relate to her?

She is caring and trustworthy, and doesn’t like letting people down.

How does she give insights to other people and inspire them
and help them transform?

She can sympathise and encourage
people by talking about past experiences of her own.

How does she contribute to everybody's welfare and to public development?
She is always available to talk to and will go out of her way to help

Slide 7
(I am going to use my Brand Me mind map(above) for my weekly image this week as sums up what I have been doing and thinking about)

In researching this project I have read the books Tom suggested Managing Brand Me by Tomas Gad and Anette Rosencreutz and The New Guide to Identity by Wolf Olins. Gad and Rosencreutz make some interesting points like that we need to figure out who we are and what we stand for to make the world a better place, if we have our own missions we will not be swayed by other peoples influences. Apart from the Brand Me code which helped me to outline the the areas I should be focusing on, the main points I took from this book which will hopefully help me in realising and fulfilling my mission/vision are

'All perceptions are filtered through our personally programmed subconscious filters. Thus everything we see, hear, feel and smell etc is our version of reality.' (Gad and Rosencreutz, 2002, p15)


'to accept the state of chaos and feel comfortable with it.' (Gad and Rosencreutz, 2002, p9)

The above one is especially important for me as I have been thinking about possible obstacles and flaws within myself and so in my brand. This is the Hindrance branch on my Brand Me mind map.

I think that my hindeances could be problamatic when trying to convey myself as a brand as I can be very quiet and retract into my own wee world for various reasons but it has been sain that "its not who you are underneath, its what you do that defines you" Rachel Dawes in Batman Begins 2005

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