Style Magazine, Fashion Special in The Sunday Times

I was at the cinema last night and saw this advert, started me thinking about my project work this year, a fashion that could be ripped off and put in the bin after use...

Style Magazine, Fash..
Watch the ad...

Fast Fashion, Dispoable Fashion, Enviromentally Friendly Fashion.....

The image this ad gives off at first I feel is all about disposability of your clothes wear once and throw away... not the best impression, I want to see if I can use this idea and theory to make an ethically sound model for a new type of fast fashion.