Monday, 29 September 2008

The Wottle

My favorite designer Irish born Orla Kiely has come over all green. She has done a range of refillable water bottles for Brita. Not only stylish hopefully people will get into the habbit of using items like this rather than buying mineral water everyday. Think of all the plastic bottles you no longer need to throw away.

The Times have written an article all about the new Wottle

and they can be purchased from Brita or the Ethical Superstore

It is made from 100% recyclable materials the plastics used are:

HDPE (High-density polyethylene) - in the bottle, the HDPE, is from 'closed loop recycling', this means that Brita use the reground scrap material from the factory.

TPE (Thermoplastic elastomer) - in the finger grip

PP (Polypropylene) - in the closure

Concider whether the plastic used in the recycling process are upcycled or down cycled.

Orla on the Wottle

'It was exciting to concider the environment alongside practicalities and aesthetics. Thinking 'reusable' instead of 'disposable' is a great place to start becoming environmentally friendly, ut style should never be compromised.'

Brita's marketing Director Neal Jones on the Wottle

'Instead of producing an exclusive limited edition batch for publicity, our aim as a company is to help change people's consumption habits and reduce waste by making the Wottle generally available. Working closely with Orla Kiely means we've achieved that goal, but also created a unique product for style conscious consumers."

here here I hope to do the same one day with my work.

'Never doubt that a small group of thoughtful, comitted citizans can change the world. Indeed, it is the only thing that ever has.'

The above quote by Winston Churchill inspires me to make more ethcally sound choises in my own work as this can influence others and make a real difference.

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